In-The-Flow Marketing

Maya Angelou once said:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

That’s proven to be true for me personally and I suspect it is for most all of us. It also affirms that emotions are more powerful than thoughts.

So are businesses better off when they relate and resonate with people at their emotional levels?

And isn’t that what people want from us anyway? To be spoken to as human beings and not just as consumers who can spend money? 

You’ve probably also heard and maybe even joked as I have about therapists when they ask:

“How did that make you feel?” 

Though it seems like a punchline, it’s an important question. And it’s proven that financial benefits come to companies that know what the answers to that question are for their markets. It’s visceral marketing and copywriting.

Companies that understand and can speak to the people in their markets at both intellectual and emotional levels do the best and always have.

In-The-Flow develops visceral marketing for companies and creates vocabularies for them that relates and resonates deeply with people who already have certain needs and desires for themselves. 

It’s marketing that closes more sales with less selling and helps build brands that people love and tell their friends about.

We achieve that by doing the extensive research necessary to develop a new vocabulary and language for you that resonates with individuals, families (B2C) or other company leaders (B2B)….your future clients, customers or patients.

Do you feel people in your markets would appreciate and respond well to more empathetic and emotionally engaging communications from your company?